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Cheeseburger in Paradise: White Castle CEO on the brand’s real estate strategy

mayo 2, 2023 ConsumptionTime

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White Castle is a staple of popular culture, appearing in everything from Beastie Boys lyrics to “Harold & Kumar’s” eponymous film. CEO Lisa Ingram offers insights on how the century-old, family-owned company—inventor of the slider—determines where and when to open new Castle locations.

Cheeseburger in Paradise: White Castle CEO on the brand’s real estate strategy

mayo 2, 2023 ConsumptionTime

Cheeseburger in Paradise: White Castle CEO on the brand’s real estate strategy

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Key Takeaways:

  1. Data is the key to making sound retail decisions, from site selection to product launches.
  2. White Castle’s private ownership model allows them to make long-term decisions that benefit team members and customers.
  3. Getting out of the office frequently and engaging front-line employees helps retail leaders make more informed decisions and stave off potential issues.

Guests

Photo of Lisa Ingram

Lisa Ingram

President and CEO, White Castle

As President and CEO, Lisa is responsible for vision, strategy and P&L operations of the iconic hamburger chain started in 1921 by her great grandfather. White Castle has over 350 company-owned restaurant locations in the Midwest and Northeast. They also operate a Retail Division which sells frozen hamburgers and cheeseburgers in grocery and retail chains across the nation. In addition, White Castle manufactures their hamburger buns and hamburger patties as well as retail products in their eight manufacturing and production facilities.

Host

Photo of Spencer Levy

Spencer Levy

Global Client Strategist & Senior Economic Advisor, CBRE

Spencer Levy is Global Client Strategist and Senior Economic Advisor for CBRE, the largest commercial real estate services firm in the world. In this role, he focuses on client engagement and public-facing activities, including thought leadership work performed in conjunction with CBRE Research. He also serves as Co-Chair of the Real Estate Roundtable’s Research Committee.

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